Yohji Yamamoto x Adidas with Y3 to space
Virgin Galactic, the brainchild project of Sir Richard Branson and his Virgin corporation of travel, is set to give the “general public” the opportunity to do the impossible — travel to space. With the help of the vessel combination that would propel its occupants up into the outer atmosphere, VG are prepped to provide dream experiences that include the gruelling separated ascension, an absolutely breath-taking view of Earth that very few have ever seen, true zero gravity weightlessness and a re-entry procedure akin to that you see in heroic sci-fi films. Such a journey would thus require the expertise, technology, science and precision in equipment, manufacturing and implementation before a project of this magnitude could be endeavoured. Virgin Galactic’s engineers and technicians took hold of the vehicle hardware, while the apparel and garment technology for the passengers and pilots is to be developed by a seemingly surprising third party supplier: adidas’ associated Y-3 by Yohji Yamamoto.
Having an activewear/sports-oriented apparel brand like Y-3 at the helm spoke volumes of what would be needed for such a journey, and they, alongside Virgin Galactic, seemingly had a lot to tell. Therefore, we were given an exclusive invitation to the unveiling of their collaborative project, its progress, a secret behind-the-curtains look at Virgin Galactic’s never-before-seen SPACEPORT where the extraordinary WhiteKnightTwo and SpaceShipTwo were housed, and a garment sample walkthrough necessary for what is considered the first stepping stones to true, accessible space travel.