Defining the Future: Y-3
Last week, Hypebeast published an article about Y-3 and it's vision and the collaboration between Adidas and Yohji Yamamoto in general. The interview gives a interesting insight in one of the most iconic brands and designers of the past years. With thanks to our friends at Hypebeast, we publish the interview below. You can find the full article here.
Could you elaborate on this season’s four key themes: “Future Perfect,” “Dimension 3,” “Renegade,” and “Surrealism?”
This season, we devised four distinct expressions to convey the collection. “Future Perfect” is a study into the codes and identity of a fictional elite whom personify the puritanical offering. By contrast, “Dimension 3″ is a utilitarian statement in hyper-functional sportswear, while camouflage and an aesthetic of disguise and protection are the foundations of the “Renegade” theme. Lastly, “Surrealism” reflects the warped reality of a dream world through lucid expression. Yohji Yamamoto: “It’s our responsibility, to always make something new.”
With space being the final frontier, how does Y-3 look to surpass achievements like developing the first ever apparel collection for space travel?
Y-3’s endeavor to embody “Future Sport” is multifaceted and always evolving — continually challenging and pushing ourselves. Through our partnership with Virgin Galactic, we are innovating and testing further evolutions of the flight suit, as well as exploring new opportunities that demonstrate our pioneering DNA. Recently we unveiled NOCI 0003 — the first sneaker to be launched to consumers immediately after its debut on the runway — and explored the viability and functionality of inflatable, fan-driven show-only pieces seen during the Spring/Summer 2017 collection finale.
When we think of Y-3, monochromatic palettes of dark colors come to mind; however, this season brought vibrant shades of blue, purple and teal. Could you explain the inspiration behind the brand’s recent shift?
When people think of Y-3, they think of black. This simple yet impactful visual statement has become iconic to Y-3 and continues to define the brand. Despite considered punctuations of seasonal graphics and color, Y-3’s central expression continues to be characterized by dark color palettes, especially black. For Spring/Summer 2017, this is demonstrated in highlight pieces including the sophisticated A-line Leather Dress, futuristic Space Track Poncho and minimalist Military Jumpsuit.
Should we expect to see Y-3′s aesthetic divert from sportswear and focus solely on futurism?
No, the creative soul of Y-3 is “Future Sport.” The Spring/Summer 2017 collection is a provocative look into the future of contemporary sports fashion through the lens of iconic sci-fi references. As a brand, Y-3 is a pioneer and an explorer so connecting our brand’s culture with the seasonal study of the future reflects another method of exploration. At Y-3, we will continue to pursue and look to the future as a means to ensure innovation, however our creative vision will always be first and foremost about the tension between sport and style.